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Research papers

Tell me a story! (German)

In the papers on qualitative market research, which were read at the past two ESOMAR congresses, the slogan "new qualitative research" was formed. It referred to the presentation of a number of "new" methods and questioning procedures, part of which...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Gerhard Batz
Company: PSYMA
June 15, 1986
×

Citation

Batz , G. (1986a, June 15). Tell me a story! (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/tell-me-a-story-german-


Research papers

Tell me a story!

In the papers on qualitative market research, which were read at the past two ESOMAR congresses, the slogan "new qualitative research" was formed. It referred to the presentation of a number of "new" methods and questioning procedures, part of which...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Gerhard Batz
Company: PSYMA
June 15, 1986
×

Citation

Batz , G. (1986a, June 15). Tell me a story! . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/tell-me-a-story-


Research papers

Behavioural structuring of markets by configuration frequency analysis (German)

Exact knowledge of target groups is necessary for offering products in every market. This implies to structure the market by relevant aspects. The best known and most frequently used procedures to get target groups are structural divisions (regional,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Klaus Haupt, Gerhard Batz
Company: PSYMA
June 15, 1984
×

Citation

Haupt and Batz (1984a, June 15). Behavioural structuring of markets by configuration frequency analysis (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/behavioural-structuring-of-markets-by-configuration-frequency-analysis-german-


Research papers

Behavioural structuring of markets by configuration frequency analysis

Exact knowledge of target groups is necessary for offering products in every market. This implies to structure the market by relevant aspects. The best known and most frequently used procedures to get target groups are structural divisions (regional,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Gerhard Batz, Klaus Haupt
Company: PSYMA
June 15, 1984
×

Citation

Batz and Haupt (1984a, June 15). Behavioural structuring of markets by configuration frequency analysis. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/behavioural-structuring-of-markets-by-configuration-frequency-analysis